The Palmetto Philosophy

Palmetto Capital was built by investors who grew up inside the real estate markets they now serve. Collin Cooper and Ryan Moore founded the firm on a shared belief that successful investing is as much about stewardship as it is about returns. Drawing on experience across private equity, capital markets, and property operations, they approach every investment as principals — combining disciplined analysis with a personal commitment to the families and institutions who entrust them with their capital.

Our philosophy centers on clarity, accountability, and alignment. We invest our own capital alongside our partners, manage every relationship directly, and view every transaction through the lens of long-term partnership. Though we operate with the intimacy and discretion valued by families, our decisions reflect the analytical vigilance, structure, and consistency required to stand shoulder-to-shoulder with institutional capital when the right opportunities present themselves. This balance reinforces our role as stewards: close enough to understand the family’s story, experienced enough to protect it in any environment.

By merging institutional rigor with local insight, we strive to preserve and compound value in a way that honors the people, places, and legacies our work touches.