A “Texas-First” Real Estate Investment & Advisory Firm 

The Palmetto Distinction

Palmetto Capital was founded on a simple belief: that Texas family offices deserve institutional-grade investment management delivered with personal high-touch partnership and regional understanding. We tailor every mandate to the individual needs, liquidity goals, and legacy objectives of the families we serve — designing strategies around them rather than fitting them into pre-set funds. Our partners work directly with family office principals and institutional allocators alike, ensuring transparency, accountability, and shared conviction in every decision.

While our work remains centered on family offices, we operate with the same discipline, underwriting rigor, and structural precision expected by sophisticated institutional investors. This allows us to create opportunities in which families can invest confidently alongside institutional capital when appropriate, blending the relational trust of private partnership with the clarity and execution standards of institutional practice.

The outcome is a model rooted in proximity — proximity to our investors, to our assets, and to the markets we know best — while still capable of bridging family and institutional perspectives where it enhances alignment and performance.

Palmetto Capital is intentionally small, deliberately local, and uncommonly personal: managing capital not merely from an institutional perspective, but as a true family partner reinforced by institutional-quality discipline. 

Philosophy

Palmetto Capital was built by investors who grew up inside the real estate markets they now serve. Collin Cooper and Ryan Moore founded the firm on a shared belief that successful investing is as much about stewardship as it is about returns. Drawing on experience across private equity, capital markets, and property operations, they approach every investment as principals — combining disciplined analysis with a personal commitment to the families and institutions who entrust them with their capital.

Our philosophy centers on clarity, accountability, and alignment. We invest our own capital alongside our partners, manage every relationship directly, and view every transaction through the lens of long-term partnership. Though we operate with the intimacy and discretion valued by families, our decisions reflect the analytical vigilance, structure, and consistency required to stand shoulder-to-shoulder with institutional capital when the right opportunities present themselves. This balance reinforces our role as stewards: close enough to understand the family’s story, experienced enough to protect it in any environment.

By merging institutional rigor with local insight, we strive to preserve and compound value in a way that honors the people, places, and legacies our work touches. 

Strategic Approach

Our approach begins with listening — understanding each family’s story, liquidity needs, and long-term ambitions before recommending a single investment. We combine rigorous, data-driven underwriting with an appreciation for the nuance behind every decision: tax posture, generational transitions, and lifestyle priorities.

At the same time, our work is powered by a second, equally important driver: making the ever-evolving Texas real estate landscape legible and accessible to global flows of capital. As endowments, pensions, sovereign funds, and other institutions increasingly seek exposure to Texas industries and markets, we translate “boots on the ground” regional relationships and insights into institutional-grade clarity — bridging local opportunity with global capital while preserving the alignment, control, and discretion our families expect.

This dual perspective allows us to select and structure opportunities that resonate at both the family level and the institutional level, without allowing one to distort the priorities of the other.

From acquisition through execution, Palmetto operates with transparency and precision. We source directly, structure intelligently, and manage actively — ensuring that risk, reward, and responsibility remain in balance throughout the life of an investment. And while our structures are designed first and foremost for families, they are executed with the sophistication required to stand alongside institutional partners when such partnerships create value without compromising alignment.

Whether it is a single-asset partnership or a multi-asset platform, our approach remains constant: disciplined analysis, deliberate structure, and finely-tuned alignment with the families and institutions we serve. 

Our Executive Team

Collin Cooper

CO-FOUNDER & MANAGING PARTNER

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CO-FOUNDER & MANAGING PARTNER

Ryan Moore

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Luke Cashman

SENIOR VICE PRESIDENT

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Contact us

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